The Ukraine/Russia Conflict Meme Report
Welcome to Know Your Meme Insight’s Ukraine/Russia Conflict Meme Report. This report will present the major memes and viral discussions of this unique event that had a tremendous effect on social media. The report is broken into into 4 core parts.
- The Timeline: illustrates how memes were generated in parallel to the major events happening during the conflict.
- Meme Discourse: elaborates on each meme’s definition, attributes, context, and reasons for virality ranked by order of relevance.
- Brand Reactions: focuses on how institutions like corporations or NGOs responded to these events in various ways using social media.
- Meme Warfare: explains why memes are now a crucial aspect of modern conflicts and how each side of the conflict are using memes and social media to promote narratives of information or disinformation.
Our methodology first engages in a qualitative analysis utilizing our entire staff of internet culture experts. From there, we decide what memes truly represent the issue. For this, we focus on memes that received virality starting in February 2022, which correlates to the rise of the event. Next we employ various quantitative ways of measuring data. Our most unique data points come from our website KnowYourMeme.com. We are the number one site for meme information and thus have a treasure trove of data points. Together through these various measures, insights can be drawn.
Download the full report here.
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Know Your Meme Insights is a team of dedicated experts backed by the world’s largest internet culture database dedicated to researching and documenting online history and viral phenomena. Our influencer reports fuse current trends and historical data with actionable insights with curation where you need it: audience makeup, brand safety and more.
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